The large-scale model industry is facing application anxiety due to the absence of breakout applications. Robin Li, founder of Baidu, urges entrepreneurs to focus on innovation at the application layer of large models, stating that large models themselves are meaningless; only applications developed based on large models hold value. However, currently, large-scale model products are becoming increasingly homogenized in terms of user experience, and users' curiosity about these products is waning. Despite the difficulties encountered in the development of large models, there remains significant application potential. Some startups based on large models, such as Jasper, Stability.ai, and Nolibox, have seen their valuations rapidly rise. Baidu's generative AI product, Ernie Bot, has received positive feedback, and Baidu is also promoting the development of large model applications through entrepreneurship competitions. The article also mentions Baidu's restructuring and reshaping of its products, as well as the opportunities and challenges faced by domestic large-scale model platform providers.