WhatsApp、AI時代へ本格参入：ビジネス版にAIカスタマーサポート機能、ビジネスプラットフォームとの連携を強化
Meta傘下のメッセージングアプリWhatsAppが、最新のiOSベータ版（24.25.10.84）で重要なアップデートを実施。AIを活用したスマートリプライ機能とビジネスプラットフォームとの連携強化を法人ユーザー向けに導入し、AI戦略の更なる深化を示しました。今回のアップデートの中核は、法人向けのAIサポートシステムです。企業ユーザーはQRコードをスキャンするだけでAIカスタマーサポート機能を有効化し、24時間365日のスマートカスタマーサービスを実現できます。特に営業時間外の顧客対応に適しており、問い合わせにスマートに返信することが可能です。
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