The digital marketing industry faces challenges due to the diversification of consumer behavior patterns and the increasing fragmentation of media channels. Traditional manual data analysis is inefficient and prone to errors, significantly hindering the effectiveness of advertising budgets. To address these pain points, Alibaba's Super Hui Chuan advertising platform recently launched "AI Smart Bidding," an intelligent information flow advertising product. Leveraging AI large models and real-time data analysis technology, it uses machine learning to deeply analyze user preferences, monitor advertising performance in real-time, and automatically optimize strategies. This enables dynamic and precise control of advertising delivery, helping advertisers improve their ROI.
As the "full-cycle intelligent managed delivery mode" of the Super Hui Chuan advertising platform's Smart Bidding version, AI Smart Bidding acts like an "AI intelligent optimization expert." Based on AI large models and real-time data analysis, it automates the entire process, from ad creation and strategy optimization to performance tracking and optimization, providing advertisers with a smarter, more stable, and more reliable advertising experience.
It is understood that the Super Hui Chuan advertising platform has been continuously cultivating traffic development in recent years, promoting the upgrade path of the all-domain traffic strategy. With UC, Quark, and Shuqi as its main media platforms, it integrates a large number of internal and external Alibaba media resources, further building a high-quality traffic ecosystem with a "main station + SSP" dual approach. It has also further upgraded traffic operations, promoting a shift from traffic volume to deeper excavation of traffic value. Based on an understanding of the user lifecycle, it deeply mines user value; simultaneously, in terms of terminal strategy, it makes comprehensive decisions based on user understanding and budget understanding to maximize the advertising effect for advertisers.
From "Manual" to "Digital Intelligence": A Revolution in Advertising Delivery
In the traditional information flow advertising model, merchants need to manually set multi-level advertising materials and closely monitor the performance of their ads, manually adjusting strategies based on experience.
AI Smart Bidding offers a revolutionary upgrade. Based on AI models and algorithms, it uses intelligent decision-making and automatic creation capabilities to make ad creation faster and optimization more precise and timely. Specifically, merchants only need to provide materials and express their advertising needs; the system can automatically execute ad creation, monitoring, and optimization based on AI capabilities throughout the entire cycle.
More importantly, AI Smart Bidding can monitor ads 24/7, enabling intelligent start/stop and automatic fine-tuning for issues such as insufficient volume or volume drops. This improves delivery efficiency while significantly enhancing advertising effectiveness.
In addition, AI Smart Bidding provides multi-dimensional, detailed data reports to help advertisers better understand market trends and audience preferences, allowing for more targeted strategy optimization.
Full-Chain Upgrade of Advertising Efficiency: Four Steps to "AI Automatic Execution" for Simplified Advertising
AI Smart Bidding not only boasts powerful ad creation, monitoring, and optimization capabilities but also introduces a new simplified operation mode. Advertisers can complete the intelligent delivery process in just four steps.
Expressing Advertising Information: Merchants only need to specify basic information such as promotion goals, budget, and bids, select the "AI Smart Bidding" mode and conversion path, and bind related products to complete the advertising setup.
Authorizing Key Actions: After enabling the automatic infrastructure optimization tool, AI Smart Bidding will make intelligent decisions and optimize advertising content based on experience in different industries, such as intelligent start/stop and removal of inefficient materials. Advertisers can also customize rule configurations to achieve effect goals.
Uploading Material Library: Advertisers simply need to turn on the intelligent infrastructure switch and upload video, image, and title materials. The system can then automatically create advertising materials. If the amount of material is limited, the "AI Intelligent Creative" switch can be turned on to generate AI materials and increase volume.
Viewing Advertising Results: During intelligent delivery, AI Smart Bidding allows merchants to view account, project, ad, and creative-level reports, as well as material reports and product reports. It also provides functional Q&A, data query analysis, and instruction execution capabilities, significantly reducing the time and effort advertisers spend on data analysis and strategy adjustment.
Continuous Efficiency Improvement in Zhihui Xing Account Operations: Efficient Buff Tools to Support Stable Volume Increase
It is worth mentioning that the digital intelligence capabilities of Zhihui Xing, the AI intelligent housekeeper for the Super Hui Chuan Smart Bidding platform account, can significantly enhance the efficient decision-making and delivery of AI Smart Bidding.
Zhihui Xing can quickly locate materials that require attention based on advertiser needs and, with the help of batch execution, message reminders, and usage Q&A functions, help advertisers efficiently view and compare data and obtain and analyze reports.
In addition, Zhihui Xing has two advanced capabilities: combination screening and one-click chart generation.
Combination screening helps advertisers quickly find promotional targets that require key attention. When there are many filtering conditions, advertisers can add conditions sequentially like "building blocks," such as "Among the ads with a click-through rate greater than 1% and a conversion rate less than 2% yesterday, which three have the highest impressions?"
Based on this, AI Smart Bidding also provides advertisers with two volume-boosting buff tools: high-value audience exploration and one-click volume increase.
The high-value audience exploration function allows advertisers to set "exploration goals" and use targeted premium methods to promote target audience conversion while maintaining the original bid and ensuring overall volume. The one-click volume increase function optimizes account bids to quickly obtain volume, giving ads more ample display opportunities and helping advertisers achieve more certain advertising results, improving market competitiveness and brand influence.
