The "2025 World IP Economic Development Conference and Global IP Licensing Expo" successfully held in Guangzhou was guided by the China Copyright Association and the China Cultural Entertainment Industry Association. This expo attracted the attention of many experts and industry insiders, finally selecting the top ten IPs of 2025 and multiple TOP10 lists in细分 fields.
This selection involved a total of 2368 participating IPs competing for honors. After being reviewed by experts and screened through online voting, ten outstanding works were finally determined. Notably, "Ne Zha: The Rise of the Sea Demon" stood out among many works due to its excellent plot and exquisite production, becoming one of the annual top ten IPs.
In addition, DeepSeek App, the musical play "Summoned to Dunhuang", the Sanxingdui Ruins, Pop Mart, Yunxi Qixi Culture, Chimelong Guangzhou, Li Ziqi, and Robot Marathon also made it onto this list, showcasing the rich and diverse cultural creativity in China.
Guests who participated in this event unanimously expressed that the selection and promotion of IPs are of great significance to enhancing the market value and influence of cultural products.