Recently, Kuaishou officially launched its new AI image creation tool, Poify, aiming to provide a more efficient and economical image processing solution for the e-commerce field. Compared with the existing Keeling AI, Poify focuses more on AI image creation, especially in applications related to e-commerce.
The core functions of Poify include text-to-image and image-to-image, and it has also introduced a series of innovative AI image creation capabilities tailored for e-commerce needs. These functions cover AI model virtual fitting, background replacement, video synthesis, and local retouching, greatly meeting the diverse needs of merchants in product display. For example, users only need to upload the original clothing image, set the size of the generated image, and easily generate AI model virtual fitting images, significantly simplifying the cumbersome process of traditional product shooting.
With the intensification of e-commerce competition, the demand for high-quality image content from merchants is becoming increasingly urgent. Traditional shooting methods are not only costly but also constrained by multiple factors such as time, location, and model status. The launch of Poify will help reduce the cost of merchants obtaining high-quality product display images and enhance the visual appeal of products on e-commerce platforms, thereby increasing click-through rates and conversion rates.
Kuaishou's layout in the AI image creation field is not only a responsive measure to market demands but also an important strategic step for it to consolidate its position in the short video e-commerce industry and expand profit growth points. Kuaishou hopes to seize the opportunity of the integration of e-commerce and AI through Poify.
However, Kuaishou is not without competition when entering the AI e-commerce image creation tool market. Alibaba's previously launched AI e-commerce image creation tool "Huiwa" may have similar functions but failed to achieve the expected results. Industry insiders pointed out that if Kuaishou wants to avoid repeating past mistakes, it needs to work hard on product performance, user experience, and market promotion.
Kuaishou's Poify tool will provide e-commerce merchants with a more efficient image creation solution, potentially changing the way e-commerce products are displayed and promoting further development in the industry.