Recently, renowned actress Jamie Lee Curtis took to social media to strongly urge Mark Zuckerberg, CEO of Meta, to immediately remove a false advertisement created using AI deepfake technology. This ad manipulates a video clip of Curtis accepting an interview on MSNBC to distort her words and promote an undisclosed product. In her statement, Curtis pointed out that she never authorized or agreed to the production and release of this ad, considering such actions as serious violations of her portrait rights and personal reputation.
In her statement posted on Facebook and Instagram, Curtis mentioned, "I am Jamie Lee Curtis, and I have requested through all official channels for you and your team to take down this completely AI-fabricated false advertisement." She emphasized that her most important value as an actor and writer lies in upholding honesty and integrity, but this abuse of her image and fabrication of her words are seriously undermining her ability to speak truthfully.
In the statement, Curtis attached a screenshot showing that Zuckerberg’s Instagram account does not follow her, further highlighting the fraudulent nature of this advertisement. She expressed that someone had suggested she directly appeal to Zuckerberg, hoping it would prompt his team to strengthen supervision and delete the related content.
It is worth noting that this is not the first time celebrities have been harmed by AI-fabricated advertisements. As early as this year, dozens of Facebook pages used AI technology to tamper with videos of famous people like Musk to promote fake "miracle drugs." Additionally, Tom Hanks and Johnny Depp have publicly warned their fans to be cautious about similar AI-fabricated behaviors.
With the continuous development of AI technology, the emergence of such false advertisements may bring serious consequences to public figures and consumers. Curtis's voice might draw more attention to the protection of portrait rights and personal brand, and hope that Meta will respond positively to this incident to safeguard user rights.
Key Points:
🌟 Curtis requested Meta to delete a false advertisement made using AI forgery technology, emphasizing that she did not authorize this advertisement.
🛑 She believes such actions infringe on her portrait rights and personal reputation, damaging her opportunity to speak truthfully.
📢 This incident draws attention to the misuse of AI technology, and the protection of celebrity portrait rights urgently needs to be taken seriously.