At a recent advertising press conference, Fox Media Company attracted industry attention with its streamlined business structure. Unlike many other companies, such as NBCUniversal, which are struggling to reduce linear assets due to declining ratings, Fox clearly stated that it does not need to rely on traditional high-quality programming inventory to attract advertisers. According to Jeff Collins, President of Fox Advertising Sales, Marketing and Brand Partnerships, Fox has proactively eliminated unnecessary content, enabling it to offer more efficient choices for advertisers.
At the meeting, Fox also highlighted its new progress in artificial intelligence (AI) tools. These tools will help advertisers more precisely target their audience and improve the effectiveness of ad placements. Fox believes that the introduction of AI not only enhances the efficiency of ad placements but also provides viewers with a more personalized viewing experience. Through data analysis and user behavior prediction, Fox hopes to form closer partnerships with advertising clients to achieve mutual benefits.
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It is worth mentioning that during the meeting, Fox also mentioned data related to the Super Bowl, emphasizing the event's enhancement of advertising value. The Super Bowl is not only the largest sports event in the U.S., but also one of the most important advertising opportunities for advertisers throughout the year. Fox's strategy shows that it is confident in providing unique value to advertisers through streamlined program content and emerging technological tools.
Fox is actively adapting to the rapidly changing media environment by reducing redundant content, utilizing AI technology, and focusing on key sports events to enhance its competitiveness in the advertising business. This strategy not only helps Fox maintain its position in the industry but also offers advertisers more flexible and effective advertising solutions.