Taobao and Tmall have officially launched an AI tool called "Image to Video," which is designed to help merchants better prepare for the upcoming 618 Grand Promotion event. The highlight of this feature is that merchants only need to upload product images, and they can automatically generate up to 20-second videos. This technology not only significantly improves the efficiency of merchants' content creation but also saves each merchant over a thousand yuan per month, reducing the production cycle by more than 10 days.
The "Image to Video" function is a new AIGC (AI Generated Content) product launched by Taobao for merchants. Merchants just need to upload single or multiple product images, and the system will automatically generate eye-catching short videos. To support merchants' promotions, all Taobao and Tmall merchants can generate up to thirty videos for free every day during the 618 Grand Promotion period. Merchants can easily use this feature through the "QianNiu Workbench - Products - Material Center."
In addition to the "Image to Video" feature, Taobao also launched the "Script to Final Cut" function on the same day. This function uses popular scripts and product information from across the web to automatically generate editable scripts and storyboards, ultimately synthesizing them into product selling point or promotion videos. At the same time, clothing merchants can use the "Outfit Video" function to autonomously select tops and bottoms, models, and scenes, generating real-person outfit display videos with one click. These new features have already been favored by several well-known fashion brands. A visual design manager of a clothing brand stated that these AI tools not only save production time but also quickly generate high-quality materials for direct brand usage.
The 2025 Tmall 618 Shopping Festival will officially start its pre-sale at 8:00 PM on May 16th. This year's promotional activities focus on the simplified strategy of "official discounts." Meanwhile, Taobao and Tmall have launched a series of AI tools aimed at improving merchants' operational efficiency and covering the entire business chain.
Key Points:
✨ Taobao and Tmall launched the "Image to Video" feature, allowing merchants to automatically generate short videos by uploading product images.
💰 Each merchant can save over a thousand yuan per month, and the video production cycle is shortened by more than 10 days.
📅 During the 618 Grand Promotion period, merchants can generate up to thirty videos for free daily, assisting in product promotion.