At the Google I/O Developer Conference on May 20, 2025, Google officially launched Flow, a brand-new AI-driven video editing tool designed specifically for filmmakers. Flow integrates Google's most advanced generative AI models—Veo3, Imagen4, and Gemini—with the aim of simplifying the video creation process through natural language prompts and modular workflows, enabling both professionals and beginners to achieve cinematic visual storytelling.
Integrating Three AI Models to Generate Cinematic Videos
The core of Flow lies in its combination of Veo3's video generation, Imagen4's image generation, and Gemini's natural language processing capabilities. Users can generate high-quality AI video clips up to 8 seconds long by simply typing text prompts or uploading custom materials like images or character assets.
Veo3 introduces native audio generation functionality for the first time, supporting the creation of ambient sound effects and character dialogues, significantly enhancing the immersion and realism of videos. Google stated that Flow-generated videos perform exceptionally well in physical law simulation and visual realism, making them suitable for film, advertising, and educational content creation.
Scenebuilder and Camera Controls: Empowering Creators with Greater Control
Flow introduces several innovative features, including Scenebuilder, which allows users to seamlessly edit and expand video clips, ensuring consistency in characters, scenes, and actions across multiple segments to achieve natural transitions and coherent narratives.
In addition, Camera Controls provide users with precise control over camera angles, motion paths, and perspectives, simulating the shooting effects of professional cameras. These features enable creators to bypass tedious post-production processes and directly express their creative visions through AI.
Asset Management and Flow TV: Optimizing the Creation Process
Flow’s built-in Asset Management feature helps users efficiently organize materials and prompts, ensuring the coherence of complex projects.
Another highlight is Flow TV, a platform where users can browse other creators’ video works and see the specific prompts and techniques they used, allowing them to quickly learn and adopt creative methods. These features make Flow not only a generation tool but also a comprehensive platform that supports a creative community.
Available to Subscription Users, Deep Collaboration with Hollywood
Currently, Flow is available in the U.S. region to Google AI Pro and AI Ultra subscription users. The Pro plan offers 100 generations per month, while the Ultra plan provides higher usage limits and率先 supports Veo3’s audio function. Enterprise users can access Flow via Vertex AI, and API support will be available in the coming weeks. Google has also collaborated with several filmmakers, such as directors Dave Clark and Junie Lau, optimizing Flow’s performance in professional workflows through actual projects like the short film ANCESTRA.
The release of Flow is seen as Google’s direct response to competitors like OpenAI Sora. Its modular design and deep empowerment of creators set it apart in the AI video tools field. Industry insiders have expressed high expectations for Flow’s multimodal prompt support and lens control functions, although they noted that further testing is needed to validate the effectiveness of its generated long videos and detail handling. The launch of Flow not only enhances AI’s potential in film production but also injects new momentum into the digital transformation of the creative industry.
As an evolution of VideoFX, Flow provides an efficient and intuitive solution for film creation by integrating Google’s top-tier AI technologies.
Access: https://labs.google/flow/about