In the latest announcement, JD.com revealed that it will offer five artificial intelligence (AI) marketing products for free to its POP merchants. This initiative aims to help merchants leverage advanced technologies to enhance sales performance and operational efficiency. These new tools include live digital humans, merchant customer service intelligent agents, short video generation tools, Jingdian, and Jingmai AI assistant, all of which provide merchants with more efficient marketing methods.
The JD Digital Human will offer a free version to new customers. This tool includes five fashionable and personalized digital humans capable of synthesizing up to 180 minutes of live streaming. These digital humans can conduct live broadcasts at one-tenth the cost of real people and can continuously sell products around the clock, outperforming 80% of real-life hosts and helping merchants increase conversion rates in their livestreams by 30%. So far, over 10,000 brands have chosen to use JD Digital Humans, generating transaction volumes (GMV) exceeding 14 billion yuan.
Jingxiao Zhi is an official intelligent customer service system launched by JD.com. It features intelligent customer service, large model shopping guides, and end-to-end tracking services, helping merchants improve service quality. During the upcoming 618 mega-sale event, new users can activate this intelligent system at no cost and enjoy a one-month free trial of the professional version, including 500 DouDou messages and 100 SMS follow-up services.
To meet merchants' needs for graphic and text marketing, the Jingdian AIGC content generation platform will also offer free product image generation services to merchants. This technology can complete product graphic creation within seconds, increasing production efficiency by 95%. Additionally, merchants can use this platform to batch-generate Xiaohongshu seeding copy and perform intelligent image cutouts, significantly reducing operational costs.
JD.com has also launched an AIGC video remixing platform, providing merchants with a three-month free trial. The platform supports functions such as text-to-video and image-to-video generation, offering more than 50 unique templates to quickly create AI videos suitable for different scenarios.
Key points:
🌟 JD.com is offering five AI marketing products for free to help merchants improve sales efficiency.
🤖 Digital human live streaming can operate around the clock, reducing live streaming costs and increasing conversion rates.
📸 The Jingdian platform and video remixing tools help merchants optimize graphic and video marketing.