According to Tianyancha, Beijing Ziyou Network Technology Co., Ltd. has recently applied for registration of multiple "PIPPIT" trademarks, covering several international classifications such as education and entertainment, scientific instruments, website services, advertising and sales. The current status of these trademarks is all pending substantive examination.
According to public information, Pippit AI is a new AI marketing content creation platform launched by CapCut (the overseas version of Douyin's video editing application), which was officially released in April this year. This move indicates that ByteDance is actively expanding its layout in the field of AI marketing.