Ele.me has announced the launch of a series of AI-powered product tools designed to enhance business efficiency and streamline operational processes for merchants through artificial intelligence technology. These tools include an AI Shop Assistant, Intelligent Store Decoration, Intelligent Product Listing, Intelligent Selection Management, Intelligent Image Beautification, Business Diagnosis, and Marketing Smart Investment, covering the entire lifecycle from opening a store to preparing for operations and improving daily operations.
An AI-based intelligent assistant, the AI Shop Assistant supports conversational natural language services, guiding merchants through the onboarding process in one go. This includes real-name verification, signing authorization, material uploads, and intelligent pre-review, with the whole process taking as little as 5 minutes. The introduction of this tool has significantly improved merchant onboarding efficiency.
In the preparation phase for business operations, Intelligent Store Decoration intelligently recommends decoration styles based on categories and supports one-click configuration of store component backgrounds. Currently, over 210,000 merchants have used this product, with an average decoration time of only 63 seconds. Intelligent Product Listing provides quick menu entry services, supporting photo, voice entry, and AI intelligent filling, allowing single dish listings in as little as 50 seconds. After listing, the Intelligent Selection Management service analyzes dish recommendations via AI, performs intelligent menu sorting, and designs the first screen, with nearly 72% of merchants choosing to use this service.
The Intelligent Image Beautification product uses Ele.me's self-developed AIGC image generation model to provide merchants with food image decoration and beautification services, with a 98.2% acceptance rate for images. This model is based on the massive food data from the Ele.me platform, adopts the latest DiT architecture in the industry, and is trained from scratch, natively supporting image prompt generation. Merchants only need to provide the original food images, and the Intelligent Image Beautification product can quickly optimize the background of dishes, create set meal images, greatly reducing the workload of shooting and composing images by merchants.
In terms of daily business improvement, Ele.me provides merchants with an AI Business Diagnosis Dashboard, diagnosing store operation data and recommending specific optimization plans, including basic information configuration, menu design, and marketing activity setup. At the same time, it offers intelligent crowd marketing solutions to assist in order conversion improvements.
The intelligent merchant operation system of Ele.me is still continuously iterating and optimizing, and in the future will help merchants evolve from auxiliary operations to intelligent full management, improving the overall industry operational efficiency in the long term.