A well-known domestic gold and jewelry enterprise, Laofengxiang, officially announced its entry into the AI technology field. The brand's new AI smart glasses product will be launched under the Laofengxiang Eyewear brand. This smart glasses product, specifically designed for the elderly population, will make its debut at the Shanghai Elderly Expo on June 11-13, marking an important cross-industry attempt by a traditional jewelry company into the tech sector.
Different from most smart glasses on the market that focus on younger consumers, Laofengxiang’s AI glasses precisely target this niche market of the elderly demographic. The product is equipped with the DouBao large language model and integrates several practical features tailored to meet the needs of elderly users. Users can easily take photos to record beautiful moments in life, use the AI object recognition feature to quickly obtain detailed information about surrounding objects, enjoy convenient navigation services to easily find destinations in unfamiliar environments, and manage daily tasks and schedules through the secretary assistant function.
From the exposed product images, the AI glasses adopt a half-frame design, featuring a style that is steady and grand, fully taking into account the aesthetic preferences and wearing comfort requirements of the elderly group.
The development trajectory of Laofengxiang Eyewear reflects the clear roadmap of the company’s diversified strategy. Shanghai Laofengxiang Eyewear Co., Ltd. was established in 2012. After more than ten years of development, it held the Laofengxiang Eyewear Professional Channel Release Conference in 2022, officially declaring its entry into the eyewear market. Since its establishment, the company has always adhered to the purpose of creating "the first Chinese jewelry eyewear brand," aiming to fill the gap in the domestic high-end eyewear market.
Entering the AI technology field and launching the first AI glasses product represents further expansion on the basis of Laofengxiang's traditional jewelry business and an exploratory effort into the intelligent wearable device market.
The elderly population, as a potential consumer market for intelligent wearable devices, possesses unique demand characteristics and purchasing power. With the intensification of population aging trends, the demand for intelligent products targeting the elderly is growing. The launch of Laofengxiang's AI glasses not only provides a new product option for this niche market but also offers new ideas for the transformation and upgrading of traditional enterprises.
However, as a traditional jewelry company venturing into the technology sector, Laofengxiang’s AI glasses face multiple challenges such as technological maturity, user acceptance, and market competition. Whether the product can meet the practical needs of the elderly population in terms of functionality, ease of use, and cost-effectiveness will directly impact its market performance.