At the recent Baidu AI Day, Baidu made a stunning announcement that it had successfully created the industry's first super headstreamer digital human, Luo Yonghao, and simultaneously released four key technical breakthroughs for highly persuasive digital humans. These breakthroughs aim to completely revolutionize live marketing and user experience.
The first breakthrough unveiled was the launch of the "industry's first" dual digital human interactive live streaming room. This move will significantly enhance marketing conversion rates and end-user experience, opening up new interactive models for future e-commerce live streaming. Second, with the comprehensive upgrade based on Wenxin 4.5T, Baidu’s digital human has achieved the "script mode" of "understanding creation" and "having personality," meaning that digital humans can understand and execute complex live streaming scripts more intelligently, showcasing unique styles and performances.
The third breakthrough involved achieving the industry's first multi-modal highly integrated digital human technology, enabling digital humans to effortlessly achieve "ultra-long standby time," greatly extending the duration of live streams, solving pain points related to manpower and energy consumption in traditional live streaming. Finally, Baidu successfully overcame challenges in multi-task complex scenarios, making the product promotion effect of digital humans comparable to real people, which will undoubtedly bring disruptive changes to the e-commerce industry. Behind these breakthroughs is Baidu's "script-driven multimodal collaborative digital human" technology, which achieves high consistency between language, voice, and image.
In addition, at the AI Day event site, Baidu E-commerce announced two major plans to further promote the popularization and development of digital human live streaming. The "Dream Butterfly Plan" will increase the number of top streamers in Baidu Preferred through the creation of top streamer digital humans, as well as traffic and budget support, doubling the number of influential digital KOLs. The "Starry Sky Plan" will add another 100,000 free Huibo digital humans, invest 100 million yuan in digital human consumption subsidies, and provide millions of yuan in operational support, aiming to help more ordinary individuals and small and medium-sized enterprises easily start digital human live streaming and share the benefits of the digital economy.