Recently, YouTube announced the launch of two new artificial intelligence (AI) features aimed at enhancing the user experience. One feature is similar to an AI overview, which will appear in search results, while the other is an expanded access to a conversational AI tool. These new features will provide users with a more intelligent way to search for and interact with content.
The main new feature is a brand-new AI search result carousel. Currently, this feature is only available to YouTube Premium members in the United States. When users search for content such as "best beaches in Hawaii," YouTube may generate a dedicated carousel showing short video clips along with theme descriptions written by AI. This carousel will help users quickly obtain information, saving them time on their searches.
In addition, YouTube has expanded the testing of its conversational AI tool, which has attracted many users since its initial release in 2023. Now, the tool is also being tested among some non-Premium users in the United States. If users participate in this test, they will find a new "Ask" button near the "Like" and "Share" buttons below the video. By clicking this button, users can directly ask the AI questions related to the current video content. For example, users can request a summary of the video or take a quiz on key points. This innovative interactive approach can enhance user engagement with video content.
However, the introduction of these AI features has also raised concerns among content creators. Many creators worry that AI-generated search carousels might affect their viewership. If users can get the information they need directly from summaries, the demand to watch videos could decrease, thereby affecting the income of creators. YouTube stated that AI will extract materials from creators' videos to make summaries, but whether this mechanism can truly bring traffic to creators remains to be observed.
These two new features from YouTube not only improve the user's search experience but also prompt discussions and reflections among content creators. In the future, how YouTube balances user experience with creators' interests will be an important issue.
Key Points:
🌟 YouTube introduces a new AI search result carousel, currently available only to Premium members in the United States.
🤖 The conversational AI tool is being tested among some non-Premium users in the United States, allowing users to ask questions about the video content directly.
📉 Content creators are concerned that AI summaries might affect views and revenue; YouTube needs to balance the interests of users and creators.