Perplexity has launched a monthly AI subscription service called Perplexity Max for $200. This new subscription aims to provide users with a range of enhanced features, including access to "top-tier advanced AI models" and exclusive benefits such as early access to the upcoming Comet browser. The Perplexity Max subscription service is currently available on the web version and iOS app.

Perplexity AI is a startup founded by former Google AI experts, established in 2022, and quickly gained widespread attention for its unique conversational search engine. Unlike traditional search engines that only provide lists of links, Perplexity AI can directly offer users summarized answers with cited sources, making information retrieval more efficient and transparent.

The newly launched Perplexity Max subscription service marks an important move by the company in the premium user market. By providing access to more advanced AI models, Perplexity hopes to meet the needs of users who require higher accuracy and depth of information. The upcoming Comet browser also indicates that Perplexity will further integrate its AI search capabilities with the browser experience, offering users a more seamless knowledge exploration process. This move also shows that Perplexity is actively exploring diversified revenue models to support its continuous innovation and development in the competitive AI field.