According to Tech Xingqiu, Bilibili is actively expanding its video podcast business and plans to launch a series of support policies, including an AI creation tool named "Project H." This information comes from a report by Tech Xingqiu, revealing Bilibili's ambitious goals in the field of video podcasts.
Video podcasts refer to presenting audio content in a video format. According to insiders, Bilibili has outlined relevant support policies in the "Video Podcast Out-of-the-box Plan Marketing Cooperation Planning," aiming to help audio and text creators transition to video. Bilibili is expected to strongly attract podcast creators to join during the summer of this year. They believe that video podcasts will become an important growth point, especially in vertical fields and content creators' transformation.
According to internal data, the consumption time for Bilibili's video podcasts reached 2.59 billion minutes in the first quarter of 2025, with a year-on-year increase of more than 270%. At the same time, the user base has exceeded 40 million. A report by iResearch also predicts that by 2025, the number of Chinese podcast users worldwide will reach 150 million. These data indicate that video podcasts will have broad development prospects in the future.
Bilibili's upcoming AI creation tool, "Project H," aims to help podcast creators save time searching for video clips and editing. Users only need to input content, and the tool can automatically generate visuals. This tool supports two input formats: scripts and audio, and is compatible with various templates such as podcasts and general knowledge talks.
Currently, the tool can generate videos for thousand-character content within six minutes and is expected to reduce the time to three minutes in the future. Early test feedback shows that creators are very satisfied with its performance.
Key Points:
🎙️ Bilibili will launch the "Project H" AI creation tool, aimed at improving the efficiency of video podcast creation.
📊 The consumption time for video podcasts reached 2.59 billion minutes in the first quarter of 2025, with a user base exceeding 40 million.
🏙️ Bilibili will provide support policies, including traffic support and free recording studios, to promote content creators' transformation.