Recently, Google officially launched a new feature called "Web Guide," which is based on Google's own Gemini AI model, aiming to improve the user's search experience. Users can choose to participate in testing this feature. Web Guide runs under the "Web" tab in Google Search and effectively reorganizes traditional search results, no longer just displaying "ten blue links."
The Web Guide works by using "query diversion technology," allowing Gemini to analyze search queries and perform multiple searches simultaneously. When a user enters a question, Web Guide classifies and displays the search results based on relevance. For example, when I searched for "how to care for a mango tree," Web Guide displayed two relevant web pages with AI-generated summaries. More conveniently, the related links are divided into multiple categories, such as "mango tree care in specific climates" and "mango tree problem solving." The related links include educational resources from the University of Florida, YouTube videos, and discussions on Quora and Reddit.
Compared to the previous search experience, Web Guide presents information in a more human-friendly way, avoiding the previous situation where pages were filled with AI overviews and large areas of YouTube video content. Although the AI-generated categories help users quickly find information, some descriptions seem somewhat redundant. For example, under the "Comprehensive Mango Tree Care Guide," Web Guide's description states, "The effective methods for caring for a mango tree vary slightly depending on the tree's age, location, and specific variety, so it is necessary to consult multiple guides for comprehensive guidance." This information seems somewhat obvious, as users can actually obtain the information by clicking on the relevant links.
In addition, users can also use Web Guide to ask more specific questions, such as "My family is spread across different time zones, how can I use the best tools to stay connected and maintain a close relationship?" The AI results will attempt to answer different aspects of the question. Notably, users can still switch back to regular web results. Google has stated that in the future, Web Guide will be expanded to "all" tabs. Users who want to experience Web Guide can try this new feature by enabling the test in the Search Labs.
Key Points:
🌐 New feature "Web Guide" improves the search experience through AI, reorganizing search results.
📚 Displays relevant links according to user queries, making it easier to access information.
🔄 Users can switch back to traditional search results at any time, and future features will be further expanded.