Apple Inc. recently released its fiscal year 2025 third-quarter financial results, with revenue growing by a significant 10% year-over-year, exceeding Wall Street's expectations. Apple CEO Tim Cook revealed the company's latest progress and future plans in the field of artificial intelligence (AI) during the earnings call.
Cook clearly stated that Apple is significantly increasing its investment in AI and plans to integrate these technologies into the company's devices and platforms. He specifically mentioned that Apple has made good progress in developing a personalized Siri assistant and expects to release these new features next year. This means users will be able to experience a smarter and more personalized Siri assistant, enhancing the overall user experience.
Cook reiterated Apple's ambitions in the AI field during an interview with the media, calling AI "one of the most profound technologies of our lifetime." He believes the potential applications of AI are vast, and Apple is working hard to ensure it remains competitive in this rapidly evolving field.
Regarding acquisitions, Cook revealed that Apple has acquired approximately seven companies so far in 2025, but none of the deals have been large in scale. He stated that Apple is open to acquisitions that can accelerate its technology roadmap and may conduct more mergers and acquisitions in the future.
Industry analysts note that Apple is facing some challenges in its AI development, especially when compared to competitors like OpenAI and Google, as Apple's AI output still lags behind. To close this gap, Apple may consider collaborating with companies such as Anthropic or OpenAI to develop a Siri assistant based on large language models, rather than relying entirely on its own R&D technology.
Regarding acquisitions, there are rumors that Apple may consider acquiring Perplexity, which is currently valued at around $1.4 billion, making it one of Apple's largest acquisitions in history. Regardless, Apple's continuous investment and development in the AI field show that the company is fully committed to facing future challenges.
Key Points:
🌟 CEO Tim Cook said Apple will significantly increase its AI investment and plans to launch personalized Siri features next year.
🤝 Apple has acquired about seven companies in 2025, and Cook is open to acquisitions that can accelerate the technology roadmap.
🧠 AI was called by Cook "one of the most profound technologies of our lifetime," and Apple will actively explore opportunities for collaboration with other companies.