Google announced on Thursday that it will launch a new artificial intelligence tool called Flight Deals in its flight search service Google Flights, helping travelers find discounted flights by searching with natural language. This move comes as regulators continue to question Google's market position in the travel search sector.
Google stated that Flight Deals is designed for "flexible travelers". Users can input free-form descriptions of their travel plans in the search bar, such as "a one-week trip to a city known for its cuisine this winter" or "a 10-day ski vacation to a world-class destination with fresh powder snow." The system uses a customized version of Gemini2.5 to interpret the needs and match them with real-time flight data.
The search results will be sorted by the percentage of savings, with the most discounted flights appearing first; if the savings are the same, they will be sorted by price from low to high; flights without any discount will be sorted by the lowest price directly. Due to frequent fluctuations in airfare prices, Google reminds users that the ranking of results and availability may change at any time.
Currently, regulatory bodies such as the European Commission are investigating whether Google unfairly favors its own services in travel searches. It is reported that Google is considering adding price comparison boxes and other changes to its search results to respond to requirements under the Digital Markets Act. The beta version of Flight Deals will be launched in the United States, Canada, and India next week. Google said the goal is "to collect feedback and explore how generative AI can optimize travel planning."
Google also confirmed that queries made in Flight Deals will be recorded in the search history and can be managed or deleted through the MyActivity page.
Industry insiders point out that competitors such as Booking.com, Expedia, and MakeMyTrip have already introduced AI itinerary planning features. Although Google's entry is somewhat late, once the effectiveness of the tool is recognized, its scale and traffic as a search giant could significantly impact the industry landscape. The classic version of Google Flights interface will still be retained and has been updated, supporting the exclusion of basic economy class fares within the US and Canada.