According to late news, Haivivi, an innovative company focused on AI toys, recently announced the successful completion of a 200 million yuan Series A financing round. This round was led by China Investment Capital, Sequoia China, Hua Shan Capital, and Yule Capital, with participation from institutions such as Zhaoyin International. Existing shareholders, including Brizan Ventures, founded by Dr. Gao Bingqiang, former dean of the School of Engineering at the Hong Kong University of Science and Technology, also continued to invest.
This financing will help Haivivi accelerate product development and market expansion. According to the company, they have obtained licenses for well-known IPs such as Ultraman, Peppa Pig, and Nai Long, and plan to launch more than ten IP collaboration products in the second half of this year. Among them, the highly anticipated second-generation AI toy CocoMate series will be officially released on August 27th. The first batch of products will include limited editions of Ultraman's Sera and Deka, as well as a "Bubbles" gift box from Haivivi's self-developed IP.
Li Yong, founder and CEO of Haivivi, is a serial entrepreneur with 20 years of experience in the consumer hardware industry. He participated in the growth of Tmall精灵 from zero to 30 million units and successfully created an educational machine that sold more than 100,000 units. His first attempt in the AI toy field was the BubblePal launched last year, a conversation hardware that can be attached to soft toys, with cumulative sales exceeding 200,000 units.
Although BubblePal was successful, user feedback also exposed its limitations, such as the "long press to wake up" operation being too complicated for children, and the "must connect to 2.4G WiFi" limiting usage scenarios. To address these issues, Haivivi's second-generation product CocoMate has been comprehensively upgraded: embedded hardware: the hardware is directly embedded into the toy itself, offering greater integration and supporting removal. Interactive optimization: users only need to "shake" to wake up or turn off the toy, making the operation more intuitive. Removing restrictions: built-in 4G communication modules allow the toy to be used in outdoor environments without WiFi.
In addition, CocoMate also uses an end-to-end voice model, supporting users to interrupt the AI's speech at any time, achieving a more natural "human-to-human" conversation experience. The team specially designed a track emergence mechanism for children's conversation scenarios, ensuring that conversations are not interrupted in background noise, and seamlessly connecting stories and answers by adjusting volume when children ask questions.