According to the latest report from market research firm Frost & Sullivan, "China GenAI Market Insights: Comprehensive Study on Enterprise-Level Large Model Calls, 2025," the enterprise-level large model market in China is experiencing explosive growth. The report shows that in the first half of 2025, the daily total token consumption of enterprise-level large models in China reached 10.2 trillion, representing a 363% increase compared to the second half of 2024.

Brain Large Model

In terms of market share, Alibaba Tongyi leads with a 17.7% share, becoming the most commonly chosen general-purpose large model by Chinese enterprises. Following closely are ByteDance Douba (14.1%) and DeepSeek (10.3%), with the top three collectively holding more than 40% of the market share.

The report points out that Chinese enterprises deploying and using large models show two core trends:

  1. Public cloud has become the mainstream choice: Frost & Sullivan's survey shows that 70% of enterprises choose to deploy or call large models on public clouds, and **71%** of them state that they will increase their use of generative AI services in public cloud form in the future. This trend indicates that enterprises are shifting from seeking the single strongest model to finding the optimal solution for specific business scenarios, leading to an increasing demand for matching different modalities, sizes, and deployment scenarios.

  2. Open-source models have become a key driving force: The report predicts that open-source models will become the dominant force in industry growth in the future. With continuous performance improvements of domestic open-source models such as Qwen and DeepSeek, the gap with international top-tier closed-source models has been largely eliminated. Open-source models, due to their diverse sizes, categories, and the complete autonomy they provide to enterprises, enable customization based on the unique characteristics of each business. Frost & Sullivan expects that **over 80%** of enterprises will adopt open-source large models in the future.

This Frost & Sullivan survey included 700 Chinese enterprises across multiple key industries, including finance, manufacturing, internet, consumer electronics, and automotive, aiming to comprehensively reflect the actual status of large model applications in Chinese enterprises.