With the rapid development of artificial intelligence technology, the way of content creation has undergone profound changes. AI technology has made content production faster and more convenient, but it also brings potential risks such as the spread of false information. Therefore, enhancing the transparency of AI-generated content and establishing a sound compliance identification system have become important aspects for the healthy development of the industry and public opinion management.
To address this challenge, the State Internet Information Office, the Ministry of Industry and Information Technology, the Ministry of Public Security, and the State Administration of Radio, Film, and Television jointly issued the "Artificial Intelligence Generated Synthetic Content Identification Measures" (hereinafter referred to as the "Measures") on March 14, 2025, and it will be implemented on September 1, 2025. The core objective of the Measures is to promote the healthy development of artificial intelligence, standardize the identification of synthetic content, protect the legitimate rights and interests of citizens and legal persons, and maintain social public interests.
As a leading artificial intelligence technology company in China, Kuaishou takes this very seriously. Starting from September 1, 2025, Kuaishou will fully implement the requirements of the Measures and implement a "dual identification" system. Specific measures include:
First, the platform will automatically embed an explicit watermark with the words "AI generated" and implicit metadata identifiers in all AI-generated text, images, audio, and video content. No user may delete, alter or forge these identifiers.
Second, when creators use the platform to publish or re-disseminate AI-generated content, they must add the hashtag "#AI generated #" in a prominent position in the title or the first screen, and clearly state the model and version number used in the description.
Finally, the platform will establish a regular inspection mechanism. Any violations such as removing the identification marks without authorization, impersonating human creation, or using AI technology to create and disseminate false information will be dealt with by taking measures such as removing the content, limiting the account traffic, or permanently banning the account, depending on the severity of the situation, and reporting to the relevant regulatory authorities according to law.
Kuaishou recognizes that technological development must go hand in hand with responsibility. A clear, transparent, and standardized industry environment is the cornerstone for the long-term healthy development of artificial intelligence technology. Therefore, Kuaishou's comprehensive launch of the AI content "dual identification" system not only reflects the company's responsibility, but also marks an important step in promoting the construction of a trustworthy AI ecosystem.
Kuaishou calls on all creators to abide by the regulations, jointly maintain a real, transparent, and responsible content ecosystem, and work together to create a bright future where AI technology empowers human society. If any content that evades, alters, or conceals AI identification is found, it can be reported through the official email, and Kuaishou will promptly verify and handle it.
Key Points:
🌟 Starting from September 1, 2025, Kuaishou will fully implement the AI content "Dual Identification" system.
🔍 All AI-generated content will automatically be embedded with a visible "AI generated" watermark and an implicit metadata identifier.
🚨 Violations will face measures such as content removal, traffic limitation, or account ban, ensuring the healthy development of the industry.