[AIbase Report] Recently, a new type of black and gray industry chaos has emerged on online live streaming platforms and e-commerce platforms: using artificial intelligence technology to imitate the voice and image of celebrity Yu Donglai for illegal marketing and selling goods. In response to this serious infringement and misleading consumer behavior, the Douyin platform has taken strong measures in the first quarter of this year, successfully banning over 1000 suspect black and gray industry group accounts and related content.
Technology Abuse and Legal Sanctions
These black and gray industry groups used AI technology to illegally copy and exploit Yu Donglai's personal image and voice, creating a large amount of false marketing content. Their actions not only infringed on the legitimate rights and interests of relevant companies, but also seriously disrupted the normal market order, putting consumers in a dilemma of distinguishing truth from falsehood.
At the same time as banning these violating accounts, the Douyin platform reported the relevant clues to the regulatory authorities. After an in-depth investigation, the Fenzhou District Market Supervision Bureau in Quanzhou has imposed legal sanctions on the involved enterprises, confiscating their illegal gains and imposing a fine of 150,000 yuan, serving as a warning to other potential lawbreakers.
New Challenges in AI Governance
With the rapid development of AI technology, its application boundaries are also constantly expanding, but the problem of technology abuse is also becoming increasingly prominent. This "AI impersonation" incident once again highlights the new challenges that platforms face in content governance under the background of technological progress.
Douyin stated that it will continue to intensify efforts to crack down on the abuse of AI, and called on users to jointly supervise. If any related illegal and disciplinary content is found, it can be reported immediately, and together we can maintain a healthy and clear online environment.