Amazon recently launched its new AI shopping assistant, Amazon Lens Live, on its official website, marking a major upgrade in the shopping experience. This feature can not only scan products in real time but also accurately match the products users need, helping consumers find their desired items more easily.
When users see a product shared by others on social media or discover an interesting item while out, they just need to open the Amazon Lens Live feature in the Amazon shopping app, and the phone's camera will automatically start. Users don't need to perform any additional operations; the camera will quickly scan the surrounding products. After scanning, the product with the highest match will appear as a scrollable carousel at the bottom of the screen, allowing users to easily swipe through multiple similar products and get key information such as price and appearance.
This process is very simple, and all operations can be completed within the camera view. Just click on the product you want to view, and you can learn more about its detailed information, including material, specifications, and user reviews. If satisfied with the product, users can directly click "+" to add it to the shopping cart, or click the heart icon to save it to the wish list. This design greatly simplifies the shopping process and improves shopping efficiency.
Aside from real-time scanning, Amazon Lens Live is deeply integrated with Amazon's AI shopping assistant, Rufus. Below the product carousel, users will see suggested questions and product highlights generated by Rufus. These questions precisely match the user's needs, such as "Does this product support returns and exchanges?" or "Are there any promotions?" At the same time, the product highlights summary can quickly extract the core advantages of the product, helping users make better purchasing decisions.
All these smooth operational experiences are supported by Amazon's powerful technology. Amazon Lens Live relies on AWS-hosted Amazon OpenSearch and Amazon SageMaker services, which provide a stable platform for large-scale deployment of machine learning models. The computer vision object detection model on the device side can identify products in real time and lock onto the main objects, making the user's operation more convenient and natural. The deep learning visual embedding model is its "core brain," which can quickly compare the images captured by the user's camera with billions of products on the Amazon platform, ensuring that users find the desired products.
Currently, Amazon Lens Live is available to millions of iOS users in the United States, and it is planned to be gradually expanded to all US users in the coming months.
Key Points:
🌟 Amazon Lens Live function upgrade, allowing users to scan and find the desired products with one click.
📱 Users can quickly identify and compare product information in social media or offline scenarios.
🤖 AI assistant Rufus provides real-time suggestions, helping users make more informed purchasing decisions.
