Recently, Google announced a new feature that will be launched in its search engine, allowing ads to be inserted next to AI-generated search answers. This innovative approach aims to better meet users' search needs while providing advertisers with more precise marketing opportunities.
When users search on Google, especially when using conversational natural language questions such as "How can I solve the problem of low water pressure?" the AI system will generate corresponding answers. At this time, users can see relevant ads, such as plumbing services or home repair companies, alongside the answers. This ad display format is optimized for users' actual needs and aligns more with modern users' search habits.
This new feature is called "AI Mode" and is supported by the latest AI Max tool. Advertisers can easily create relevant ad campaigns across multiple platforms, including Google Ads, Ads Editor, Search Ads 360, and Ads API. Currently, this feature is undergoing beta testing globally. Google stated that this ad format will greatly improve the accuracy of ads because it closely matches users' search intent.
Google hopes that through this new feature, it can further consolidate its leading position in the competitive market. By combining user needs and advertiser demands, Google is moving toward a smarter and more personalized search experience.
Key Points:
🔍 Google Search introduces "AI Mode," embedding ads next to AI-generated answers.
📈 This feature makes ads highly relevant to users' actual search needs, improving the effectiveness of precise marketing.
🌍 It is currently undergoing beta testing globally, and advertisers can set up ad campaigns using the AI Max tool.
