Recently, Google announced that it will deeply integrate its self-developed artificial intelligence model Gemini into its Chrome browser, marking a significant advancement in its AI search field. This new feature is available to users across the United States on Mac, Windows, and mobile devices, offering them a more convenient and intelligent internet experience.
Gemini can not only explain the content of the current webpage upon user request but also consolidate information from multiple tabs and even help users recover previously closed websites. This means that during browsing, Gemini can act as an intelligent assistant, providing needed information and services without frequently switching tabs.
Google's Gemini feature in Chrome is more deeply integrated with other company applications, such as Calendar, YouTube, and Maps. Users can quickly access these apps while browsing webpages without having to navigate to other pages, achieving seamless information connectivity. Google executive Rick Osterloh stated that this upgrade will allow users to utilize the Internet in ways they have never seen before, while maintaining Chrome's consistent speed and security.
Notably, Gemini in Chrome also introduced a "proxy-like" function, allowing users to create customized services that can perform specific tasks. This feature will enable users to book haircuts, order weekly groceries, and more through Gemini, greatly enhancing convenience. Previously, these proxy functions were part of an internal project called the "Mariner Program," which was widely popular among Google employees.
With the rise of generative AI, browsers have become a key battlefield for tech giants. In response to challenges from emerging AI companies like OpenAI and Anthropic, Google has accelerated its AI feature deployment. Especially after a recent U.S. judge ruled that Google can retain Chrome, Google is actively reinforcing its market position.
In the future, the Gemini feature will expand to Google's enterprise productivity tools, Google Workspace, and is expected to provide enterprise-grade data protection measures. This move not only demonstrates Google's ambitions in the AI field but also signals the arrival of a more intelligent way of working.
Google's new initiative not only enhances the competitiveness of the Chrome browser but also brings disruptive changes to users' online experiences. With the continuous advancement of AI technology, we can expect more personalized and intelligent internet services.
