Technology giant Google is making the online shopping experience increasingly magical. The company has just announced that its highly anticipated AI virtual try-on feature has now expanded to three new markets: Australia, Canada, and Japan. More importantly, users can now virtually try on shoes.
The accessibility of this technology is surprisingly low. Users just need to upload a photo of themselves to see how real products would look on them. Now, the reach of this feature has extended to their feet, allowing users to visually see how different shoe styles would look on their own feet.
The specific operation process is remarkably simple and smooth. When browsing products on Google, users only need to tap any product list, select the "Try On" button, and add a full-body photo of themselves. Within seconds, the shoes in the product list will appear on their digital avatar. Moreover, users can save these images or share them with friends to seek their opinions.
This update comes just two months after Google launched its AI virtual fitting feature. Notably, although Google had previously offered virtual try-on technology, the early versions mainly displayed products on diverse models' bodies. The new AI feature represents a significant leap forward, allowing users to try on clothes on a virtual version of their own body. This personalized experience is clearly more appealing.
Google's ambitions in the virtual try-on field go far beyond this. In June of this year, the tech giant also launched an experimental app called Doppl, which uses AI technology to visualize how different clothes would look on users. Although both the virtual try-on feature and Doppl are powered by the same generative AI technology, Doppl is positioned to provide a deeper level of virtual try-on experience, helping shoppers explore and build their personal style. Doppl can even generate AI videos, allowing users to get a more realistic sense of how clothing would look in real life.
