October 16th news, the official account of Tesla Optimus shared a children's clothing design inspired by the "Transformer" robot on social media platforms, with a caption: "Your kid can now dress up as me (Your child can now dress up as me)." This move quickly sparked online discussions, seen as another fun marketing attempt by Tesla to promote its humanoid robot image.
Elon Musk, CEO of Tesla, has repeatedly stated that the company is accelerating the mass production of the humanoid robot Optimus. He believes that this robot will become Tesla's "most important product" in the future, and its potential impact may even exceed the electric vehicle business.
Optimus is a humanoid robot project first announced by Tesla in 2021, aiming to achieve high intelligence and low-risk labor scenarios through the integration of autonomous driving and AI technologies. After multiple iterations, Optimus can now complete basic tasks such as walking, sorting, and moving, and is undergoing early testing in factories.
The newly launched Optimus-themed children's clothing not only continues Tesla's brand tech-savvy image, but also shows the company's new attempt to make the AI robot image more approachable and integrated into daily life.