PixVerse, a Chinese AI video generation company, announced on October 17 that it has completed a 100 million RMB Series B+ funding round, led by institutions such as Fosun Ruizheng, Tongchuang Weiyeh, and Shunxi Fund. According to the company's data, its Annual Recurring Revenue (ARR) has exceeded 40 million USD, with over 100 million registered users and more than 16 million monthly active users.
From a commercialization perspective, since PixVerse officially launched its commercial operations in November 2024, its revenue has grown tenfold within less than a year. This growth rate is leading among global AI video generation platforms, indicating strong market demand for AI video tools.
On the technical side, PixVerse's self-developed video generation large model has undergone five iterations and released eight version updates. The PixVerse V5, released on August 27 this year, improved generation efficiency and video quality and introduced an Agent creation assistant feature. This design lowers the usage barrier, allowing ordinary users without professional skills to generate high-quality video content.
In terms of product strategy, PixVerse adopts a social operation model, promoting user engagement through the "creation - sharing - interaction" mechanism. After launching the special effects template feature in October 2023, the platform observed clear local creative preferences among users from different countries and regions, and the integration of cultural elements enhanced user retention and content dissemination effectiveness.
Regarding open ecosystem development, PixVerse's API system, which was opened at the beginning of this year, has generated over 10 million videos. This data indicates that its technical capabilities have been validated by third-party developers and enterprise customers, and the growth in API call volume has also provided new revenue sources for the company.
PixVerse operates two platform brands, PixVerse and Paimai AI. The former targets the global market, while the latter mainly serves domestic users. The dual-brand strategy allows the company to implement differentiated operations tailored to the user habits and regulatory environments of different markets.
From the industry competition perspective, the AI video generation sector is experiencing rapid growth. Internationally, there are players like Runway and Pika, while domestically, there are competitors such as Keling and Jiemeng. Differences exist among them in model capabilities, generation speed, content control, and commercialization paths. PixVerse has built a certain user base through social operations and template libraries, but competition with top-tier rivals continues in terms of technological advancement and enterprise market penetration.
It is worth noting that challenges such as copyright, content review, and computing costs still exist in the AI video generation field. How to ensure content compliance while improving user experience and controlling inference costs to achieve profitability is a challenge that all players, including PixVerse, need to address. This funding will provide financial support for the company's technology research and development, market expansion, and infrastructure construction. However, whether it can maintain its growth momentum depends on the evolution of product iteration speed and the competitive landscape.
