OpenAI announced a major update on October 20th aimed at protecting artists' voices and likenesses. This new measure was developed in collaboration with the Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA), renowned actor Bryan Cranston, and several talent agencies, aiming to strengthen the regulation of its new product Sora2.
Sora2 is a technology launched by OpenAI that can simulate voices and appearances. However, as its application scope expands, ethical and legal issues have become increasingly prominent. To address this, OpenAI has decided to implement more rigorous measures to protect artists' rights. According to the new policy, all artists, performers, and individuals will have the right to decide on the use of their own voice and appearance. This means they can freely choose whether to allow others to simulate their voice or appearance, ensuring no unauthorized duplication occurs.
The implementation of this policy not only demonstrates OpenAI's commitment to artists' rights but also highlights its firm stance on transparency and ethical deployment of technology. OpenAI promises to respond quickly to any complaints regarding the use of voices and images to safeguard the legitimate rights and interests of artists. This new initiative undoubtedly provides content creators with more protection and options, setting higher standards for the future application of artificial intelligence technology.
OpenAI's policy not only responds to growing concerns in the industry about AI deepfake content, but also promotes the healthy development of the industry in combining intelligent technology with creative arts. As technology continues to advance, finding a balance between protecting creative rights and technological innovation will be a challenge faced by all industry participants.
