Google Labs and DeepMind have launched the experimental AI tool Pomelli, which is now entering the public beta phase in the United States, Canada, Australia, and New Zealand. Designed for small and medium-sized businesses (SMBs), this tool helps users quickly generate social media marketing campaigns that align with their brand identity by intelligently analyzing website content. This marks another major move by Google in the field of AI-driven marketing automation, aiming to lower the barrier to entry for small business marketing and make professional-level content creation easily accessible.
Key Features: Three Steps to Build "Business DNA"
The core of Pomelli lies in its "Business DNA" analysis mechanism. Users simply need to input a website URL to automatically extract key brand elements, including color palettes, custom fonts, image styles, and text tone. This intelligent analysis ensures that the subsequent content is highly consistent, avoiding the common brand deviation issues seen in traditional tools.
Step One: Brand Analysis
The tool scans the website and existing images to build a comprehensive brand profile. This process does not require manual input of complex parameters; the AI can understand the company's unique identity, laying the foundation for subsequent creation.
Step Two: Creative Generation
Based on the brand DNA, Pomelli automatically suggests targeted marketing campaign ideas. Users can choose from the suggestions or enter custom prompts for iteration. This directly addresses a common pain point for SMBs—lack of fresh strategic inspiration.
Step Three: Asset Output
Finally, the tool produces high-quality marketing assets such as social posts, website banners, and ad materials. The built-in editor allows real-time adjustments to text and images, ensuring the output is ready to use. All content is optimized for multi-channel compatibility, improving the efficiency of dissemination.
Market Impact: Challenging Design Giants, Empowering Digital Transformation
Pomelli's launch targets the over $50 billion marketing automation market, directly competing with platforms like Adobe and Canva. Although these tools provide templates, they often require professional teams to operate. Pomelli, powered by DeepMind's AI capabilities, offers end-to-end automation and is expected to help 73% of SMBs solve the issue of brand consistency.
According to industry data, spending on marketing automation is expected to reach $25.1 billion by 2030. Pomelli's emergence could accelerate this trend, enabling small businesses to compete fairly with large brands in the digital space. At the same time, Google emphasizes that this is an early experiment and welcomes user feedback to improve the experience.
Availability and Outlook
Currently, Pomelli is only available in English and is in public beta in specified countries. Future expansions may include multilingual support and video analysis integration, further strengthening its role as a "virtual marketing department." For SMBs, this is not just a tool but a growth engine—within minutes, users can create scalable campaigns from scratch.
Entry: https://labs.google.com/u/0/pomelli/about/
