The McKinsey report "The State of AI in 2025" states that 88% of respondents said their organizations routinely use AI in at least one business function, a significant increase from 78% a year ago, indicating that AI adoption is becoming more widespread.
However, scaling AI at the enterprise level is still not common: about two-thirds of the surveyed organizations are still in the trial or pilot phase, and only about one-third have started to expand their AI initiatives more broadly. Large companies (with annual revenue greater than $5 billion) are more likely to reach the scaling stage compared to smaller companies.
Analyst comment: The report emphasizes that the popularity of tools does not equal value realization. Although most organizations are using AI, only a small number have achieved noticeable EBIT contributions at the enterprise level (only 39% of respondents believe AI has had an impact on EBIT at the enterprise level, and most impacts are below 5%). This highlights the need for management and process improvements from "using" to "using effectively."
For most businesses, the key over the next two years is not whether to adopt AI, but how to transform workflows, governance, and talent investments to turn AI from isolated results into broad value.
