Recently, Google announced the launch of a new shopping discovery feature in its experimental app Doppl. This feature aims to help users discover and virtually try on various fashion items through personalized recommendations. Doppl uses artificial intelligence technology to generate videos showcasing real products and recommends clothing based on the user's personal style.
When using Doppl, the app analyzes the user's shared preferences and interaction records with products to determine their fashion preferences. This personalized recommendation based on user data will provide a tailored shopping experience for users.
Different from short video platforms such as TikTok and Instagram, Doppl's shopping discovery feature mainly consists of content generated by artificial intelligence, rather than being promoted by real-life influencers. Although some users may question this approach, Google clearly hopes that this new method will allow users to discover products within a familiar visual experience. In addition, with the intensifying competition in the e-commerce market, Google hopes to enhance its influence in the e-commerce field through this new strategy, especially amid fierce competition from Amazon and social media platforms.
It is worth mentioning that Doppl has long supported converting static images into AI-generated videos, aiming to help users better visualize the effect of wearing different clothes. This new feature is now available on iOS and Android platforms in the United States, open to users aged 18 and above.
Today, the model of relying solely on AI-generated content is no longer unfamiliar. For example, OpenAI launched a social media platform called Sora in September, which focuses on sharing AI videos. At the same time, Meta's AI application also introduced a short video function called "Vibes," specifically showcasing AI-generated video content.
Key Points:
🌟 New shopping discovery feature helps users with personalized recommendations and virtual try-on of fashion items.
🛍️ Uses AI technology to generate product videos, providing a more intuitive shopping experience.
📱 Doppl feature is now available in the United States, suitable for users aged 18 and above.
