Recently, Elon Musk's artificial intelligence company xAI announced the launch of a new tool called "Halftime," designed to subtly integrate AI-generated ads into movies and TV shows that viewers are watching. Unlike traditional ad breaks, Halftime can adjust characters in real time, making them stop following the original script and instead actively showcase a brand's product.

In a demonstration video from xAI, we see Harvey Specter from "Suits" suddenly stopping mid-sentence and holding up an AI-generated Coca-Cola can to the camera. In the classic sitcom "Friends," Joey picks up a new pair of Beats headphones and smiles, which clearly does not fit the show's 1990s setting.

When viewers see these product advertisements, they can click the "Learn More" button on the screen to directly jump to the product page. Once viewers finish viewing, the AI-generated ad will disappear like a nightmare, and the show will return to normal.

"Halftime" was not developed directly by xAI, but rather created by a group of three students from the University of Waterloo during the company's recent hackathon. Co-creator Krish Garg said on LinkedIn that he won the event by creating "invisible ads."

The release of this technology has sparked widespread attention and controversy, with many people worried about its potential impact on the film industry. Some netizens have strongly opposed it, even posting on social media demanding to "burn everything." Film critic Roger Ebert once described movies as a "machine of empathy," but this new technology might turn them into "AI product advertising machines."

Although "Halftime" has sparked intense discussions, it remains unclear whether this technology will actually be applied to film and television works, especially considering potential copyright issues.

Key Points:

🌟 xAI launched a new tool called "Halftime," which can embed AI-generated ads into movies and TV shows.  

🎬 In the demonstration, characters suddenly showcase branded products, seamlessly integrating with the original plot.  

🚨 The technology has sparked widespread controversy, with audiences expressing concerns about its impact on future films and TV shows.