New York State Introduces First-of-Its-Kind Artificial Intelligence Bill, Advertisers Must Disclose AI-Generated Content

Recently, New York Governor Kathy Hochul signed bill S.8420-A/A.8887-B, the first law in the United States specifically targeting artificial intelligence (AI)-generated content. The bill aims to enhance advertising transparency while protecting the rights of consumers and artists, addressing public concerns about the rapid development of AI technology.

According to the new law, all advertisers using synthetic characters generated by AI in advertisements must clearly disclose that the content is AI-generated. Additionally, if an advertiser wishes to use the name, image, or likeness of a deceased person for commercial purposes, they must obtain written consent from the person's executor or heir. This provision aims to prevent the unauthorized use of deceased individuals' images for commercial purposes and ensure their rights are protected.

Governor Hochul said: "We have created a practical law that ensures transparency for advertisers when using AI-generated images and prevents the unauthorized commercial use of deceased individuals' images. This standard is forward-looking, aimed at protecting the legitimate rights and interests of artists and consumers."

The passage of this bill took place against the backdrop of public advocacy and widespread discussion, reflecting the entertainment industry and society's anxiety over the lack of regulation of AI technology. Although California Governor Gavin Newsom also signed a related bill, California's law focuses more on overall safety rather than specific regulations targeting the media or entertainment industries.

During the implementation of the bill, advertisers and content creators need to be more cautious to ensure compliance with the legal requirements and avoid unnecessary legal risks. At the same time, this new regulation also provides more information to consumers, allowing them to clearly identify which content is AI-generated and which is naturally generated when they encounter advertisements.

Key points:   

🌟 New York has enacted its first AI law, requiring advertisers to disclose AI-generated content.  

📝 Using the image of a deceased person in advertisements requires consent from the person's executor or heir.  

🤝 The law aims to improve advertising transparency and protect the rights of consumers and artists.