Google announced an update to its virtual try-on feature on Thursday. Now, users can perform virtual try-ons with just a selfie. Previously, users needed to upload a full-body photo to use this feature, and the new version significantly lowers the barrier to entry.
Using Google's Gemini 2.5 Flash Image model Nano Banana, users can generate their own full-body digital model through a selfie for virtual try-ons. Users just need to select their usual clothing size, and the system will generate multiple try-on photos for selection, and one of them can be set as the default try-on photo.
If needed, users can still choose to use a full-body photo or select from models of various body types, retaining the original usage method. This new feature has been officially launched in the United States today.
Google first introduced the try-on feature in July this year, allowing users to try on clothing in its shopping catalog within Google Search, Google Shopping, and Google Images. Users just need to click on product listings or clothing product search results and then select the "Try On" icon to use it.
Earlier this week, Google made a major update to its platform, adding a shoppable discovery feed. Users can view recommended products and try on new items online. Almost all products in the feed can be purchased directly, with direct links to merchants.
Google's move comes as the company is increasing its investment in the virtual AI try-on field. The company even developed a dedicated app called Doppl, which uses AI technology to help users intuitively preview how different clothes would look on them.
The newly launched discovery feed will display real product videos generated by AI and recommend outfits based on the user's personalized style. Although AI-generated feeds may raise some doubts among users, Google clearly aims to leverage the user habits cultivated on platforms like TikTok and Instagram, presenting products in a familiar format to create a complete shopping experience from discovery, try-on, to purchase.
