According to AIbase, despite the waves of controversy generated by generative AI technology within the industry, its performance in the business sector has been extremely strong. According to the latest research report from Totally Human Media, over 10,258 games on the Steam platform have disclosed the use of generative AI technology, accounting for about 8% of the total game library on the platform, and this number has been continuously rising over the past five months. The total revenue generated by these AI-related games has reached $660 million, completely breaking the stereotype that "only low-quality games use AI."
Currently, 12 games on the Steam platform that have disclosed the use of AI have achieved revenue in the tens of millions, while another 33 games have exceeded a million dollars in revenue. Among them are mainstream blockbusters such as "Stellaris," "Call of Duty: Black Ops," and "inZOI."
However, behind the technological benefits comes intense ethical conflicts, such as the case of "Claire Obfuscule: Expedition 33," which was withdrawn from the Independent Game Awards after admitting to using AI. Despite the reputational risks, major companies such as Ubisoft and Krafton remain committed to their "AI-first" strategy. Just as Hideo Kojima reflects on the digital age, the gaming industry is inevitably being drawn into this algorithm-driven transformation, and the strong economic gains are driving developers to continue forward amidst disappointment and controversy.
