On December 29, the 2025 Bilibili New Year's Eve Gala officially announced a collaboration with Qwen APP, with Qwen APP serving as the exclusive title sponsor of this year's gala. Its AI creation capabilities will be deeply integrated into the program presentation and online interactive segments, offering audiences a brand-new intelligent New Year experience.
According to the introduction, during the gala, audiences can participate in the program content through various AI interaction methods, experiencing the innovative ways of combining artificial intelligence with entertainment scenarios. At the same time, the Qwen APP has launched a "Raise a Glass to the New Year with AI" themed activity. Based on video generation models, users can create personalized "toast" videos within the app, interact with family, friends, and even virtual historical figures, and express New Year wishes in an AI way.
According to the activity rules, from now until January 3, 2026, users just need to create relevant AI videos within the Qwen APP to participate in cash红包 collection, with each红包 reaching up to 888 yuan. In addition, users can also collect share cards to participate in the cash prize pool sharing activity at designated times, further enhancing the fun and participation of the interaction.
This collaboration marks the deep integration of AI creation tools with large-scale online entertainment content, providing new possibilities for the interactive format and user experience of the New Year's Eve gala.
