In the field of digital marketing, generative AI technology is reshaping the industry landscape at an unprecedented speed. As one of the top ten advertising and marketing companies globally, BlueFocus has announced a deep collaboration with Volc Engine, focusing on multi-dimensional exploration of the application of AI large model technology in marketing scenarios. The core of this collaboration is to reshape the content production model in marketing through Volc Engine's advanced AI and cloud computing technology, in response to the growing market demand.
The BlueAI Xingying creation platform of BlueFocus focuses on marketing scenarios, covering areas such as video understanding, generation, and processing. With the support of Volc Engine, the platform has been able to efficiently produce multimodal content, including text, images, and videos, greatly improving the efficiency and quality of content production. Data shows that BlueAI has successfully incubated more than 100 intelligent agents within BlueFocus, significantly increasing material output, reducing production costs, and enhancing project productivity.
Li Linbo, head of BlueAI at BlueFocus, said: "Our goal is to enhance the freedom and efficiency of content production through AI technology, helping our clients maintain competitiveness in a rapidly changing market." The platform not only meets advertising compliance requirements but also helps teams free themselves from the burden of basic content production through personalized content output, allowing them to focus on creative refinement.
In the field of influencer marketing, BlueFocus' "Star Harmony Platform" has also optimized the efficiency of influencer selection and content production through Volc Engine's large model technology. What used to take hours of manual processing can now be completed in minutes, reducing time costs and subjectivity. At the same time, the platform also achieves automatic optimization of content formats to adapt to the characteristics of different social media platforms.
In addition, Volc Engine provides efficient computing resources and intelligent content distribution infrastructure support for the "Xingying" platform. The "Xingying" platform, designed with cloud-native and Serverless architecture, ensures high availability and elastic scalability, meeting the growing market demand.
