At the 2026 Consumer Electronics Show (CES), Ford Motor officially unveiled its core blueprint for intelligent development over the next two years with a speech focusing on "the intersection of technology and humanity," marking the company's full-scale effort in AI-driven and autonomous driving areas.
Ford announced it is developing an AI assistant hosted by Google Cloud and built on a large language model (LLM). The biggest highlight of this assistant is its deep access to vehicle-specific information, which can not only answer advanced encyclopedic questions such as truck bed capacity but also provide detailed real-time monitoring data like oil life. According to the plan, the assistant will first appear in the newly updated Ford smartphone app in early 2026, and then be introduced to the car's native system in 2027, aiming to catch up with pioneers like Rivian and Tesla in in-car smart interaction.
In the field of autonomous driving, Ford also made a major announcement, introducing the next-generation BlueCruise advanced driver assistance system, which has a manufacturing cost reduced by 30%. This highly cost-effective system will be first equipped on a mid-size pickup truck built on Ford's low-cost "General Electric Vehicle" platform in 2027. Ford's ambition goes beyond cost reduction, as the company explicitly stated that it aims to achieve true "line-of-sight-free driving" by 2028 and promised that the system will be capable of handling "point-to-point autonomous driving," directly competing with Tesla's FSD system.
Although these features still require drivers to be ready to take over at any time, Ford is trying to transform high-level intelligent driving and AI experiences from "luxury items" into standard configurations in the mass market through a phased strategy.
