When Generation Z no longer settles for passive content consumption but instead craves to become co-creators or even protagonists of stories, Tencent quietly unveils a new card. According to reliable sources, Tencent is currently testing an AI-driven interactive storytelling mini-program called "Shangtouwa," which focuses on immersive interactive narrative experiences. It aims to carve out a new path for young people at the intersection of entertainment and generative AI.
The core appeal of "Shangtouwa" lies in its high level of participation and social design. The product features an "Interactive Story Square," aggregating numerous story segments generated by AI or co-created by users. Topics cover popular film and animation IP derivatives, urban emotions, mystery and deduction, as well as light-hearted and internet-savvy comedies—such as recent topic-driven content like "Top Sea Queen New Year Text Messages," which has sparked small-scale discussions. These content pieces precisely tap into the interests and social conversation needs of young users. Users not only can read these dynamically generated stories, but also intervene in the plot direction at any time, guiding the AI to continue writing through choices, input, or commands, truly realizing "everyone is a screenwriter."
This model breaks away from the traditional one-way output logic of online literature or short videos, upgrading AI from a content production tool to a real-time interactive partner. Tencent's move aims to leverage its comprehensive advantages in large models, natural language generation, and social ecosystems, to create a low-barrier, highly entertaining platform for UGC (User-Generated Content) and AIGC (AI-Generated Content) hybrid creation. By lowering the barriers to creation and enhancing immediate feedback, "Shangtouwa" is expected to stimulate the expression and sharing desires of Generation Z, forming a new interest community centered around stories.
Although the product is still in internal testing phase, specific launch dates and full feature details remain undisclosed. However, its strategic intent is already clear: exploring the next generation of lightweight, highly engaging digital entertainment forms beyond short videos and live streaming. If it successfully activates the flywheel effect of continuous user creation and interaction, "Shangtouwa" could become a key testbed for Tencent's consumer-level AIGC applications, and inject new possibilities into fields such as interactive reading, scenario simulation, and virtual companionship. More updates can be followed in subsequent in-depth reports from "Dujia."
