Short video platforms are becoming a new classroom for enhancing the public's scientific literacy. The latest "2025 Douyin Science and Technology Content Ecosystem Report" reveals an astonishing trend: in the past year, the total number of views on science and technology content on the platform exceeded 14 trillion, equivalent to each active user encountering science and technology content more than six times per day on average. The popularization of science and technology has been deeply integrated into the daily digital life of the general public.
Among these, artificial intelligence (AI) has become the absolute focus. According to the report, the number of views on AI learning content on Douyin increased by 200% year-on-year in 2025, covering diverse topics such as the principles of large models, practical operation of AI tools, and industry application cases. From "How to use AI to write a weekly report" to "Stable Diffusion beginner's tutorial," easy-to-understand popular science videos have greatly reduced the technical barriers. Driven by this, the number of users interested in AI on the platform increased by 105%, covering students, working professionals, small and medium-sized business owners, and even elderly groups. AI is moving from professional circles to the mainstream public discussion.
This phenomenon is driven by Douyin's dual strategies of algorithm recommendations and creator ecosystems, transforming cutting-edge technology into content that is perceivable, participatory, and reusable in everyday life. Science and technology are no longer confined to ivory towers but are answering questions in 15-second videos and teaching skills in 3-minute tutorials. When 14 trillion views converge into a wave of cognition, short video platforms have become a key infrastructure for public science education in the AI era.
