As the 2026 Spring Festival approaches, the competition among tech giants is intensifying. On February 1, Tencent's Yuanbao App officially launched a 1 billion yuan Spring Festival red envelope campaign, which quickly made it the top free app on the Apple Store. This red envelope battle is not just about the amount of money, but also a deep exploration of AI technology application.
In this promotional activity centered around red envelopes, the application of AI technology is gradually becoming a key factor for major companies to compete for user traffic. Pei Yifan, an analyst from China Aviation Securities, pointed out that as large model technology continues to advance, the speed at which AI applications are implemented is also accelerating. This means that the main investment direction will mainly focus on large model developers and AI application scenario platforms.
Tencent Yuanbao's event was supported by Yisai Group's subsidiary Youyi Digital, which provided efficient influencer marketing services. This strategy's success can not only attract users' attention but also effectively enhance brand exposure. At the same time, the well-known consumer information platform "What's Worth Buying" has already integrated multiple large model platforms to provide users with more diverse shopping advice. This kind of marketing approach combining AI technology will certainly further drive industry transformation.
Under such circumstances, user experience and participation have become the top priorities. The red envelope activity has attracted a large number of users to actively participate, and the usage rate of Yuanbao App has significantly increased during the Spring Festival. This not only brought traffic to Tencent, but also provided other companies with reference experiences.
In summary, Yuanbao App's success during the Spring Festival is not just a simple red envelope event, but also an innovative practice of the deep integration of AI technology and marketing. As the Spring Festival approaches, future competition will be even fiercer, and we look forward to more companies launching more creative and attractive activities with the help of AI technology.
