Spring Festival AI Battle Gets Another Boost! After officially announcing an investment of 3 billion yuan to launch the "Spring Festival Invitation Plan," on February 3, the Qwen APP announced exclusive sponsorship of the Spring Festival galas of four provincial satellite TV stations: Oriental Satellite TV, Zhejiang Satellite TV, Jiangsu Satellite TV, and Henan Satellite TV. The Qwen APP will also participate in the Spring Festival Gala programs in an AI format. When watching these four Spring Festival Galas, viewers can also interact and grab large red envelopes through the Qwen APP.
Official information shows that the Henan Satellite TV Spring Festival Gala will be broadcast first at 19:30 on February 14, while the Spring Festival Galas of Oriental Satellite TV, Zhejiang Satellite TV, and Jiangsu Satellite TV are scheduled to be broadcast simultaneously at 19:30 on February 17 (the first day of the Lunar New Year).
The Qwen APP not only exclusively sponsors these four Spring Festival Galas but also participates in the performances, bringing its AI video generation, AI image recognition, and AI question-answering capabilities into the gala programs and interactive segments. During the Spring Festival Gala broadcasts, the Qwen APP will also issue exclusive password red envelopes, allowing viewers to grab red envelopes within the app while watching the gala.
The red envelopes are just one part of the Qwen APP's Spring Festival campaign. Yesterday, Qwen announced an investment of 3 billion yuan to launch the "Spring Festival Invitation Plan," inviting the entire nation to enjoy food, entertainment, and more during the Spring Festival with a "free-of-charge" approach. This is not only the largest investment in Alibaba's history for a Spring Festival event but also the biggest move in this year's AI competition among major tech companies.
