As the 2026 Spring Festival approaches, Qwen APP, a leading AI application in China, officially launched the "Spring Festival 3 Billion Coupon Campaign" today. The first wave of benefits targets young consumers with the theme "Treat the Whole Country to Milk Tea," aiming to bring users tech-savvy New Year gifts by deeply integrating AI technology with daily life services.
According to official information, the campaign has a very low threshold and a wide coverage. Users just need to update Qwen APP to the latest version to get a 25-yuan milk tea coupon without any conditions. This coupon can be used at more than 300,000 offline stores nationwide, including Heytea, Nestea, Luckin Coffee, and Mixue. Users can experience "AI order with one sentence" through Qwen APP, achieving a seamless connection from voice commands to coupon-based shopping.
In addition to basic benefits, Qwen also launched a highly social "Invite Friends Program." Each time a user successfully invites a new friend, both parties will receive an additional free cup. According to the rules, an individual can accumulate up to 21 coupons, totaling 525 yuan. For example, at Mixue, this means a person can enjoy up to 84 cups of lemon water for free.
Furthermore, to cater to family social scenarios during the Spring Festival, Qwen APP set up a "Qwen AI Life Card" lottery with a total value of ten thousand yuan. The list of lucky winners will be published daily on the official Weibo account from February 7th to 13th. This campaign is not only an important measure for Qwen APP to capture the Spring Festival traffic peak but also promotes the convenient application of AI in daily consumption scenarios through large-scale market subsidies.
