After Tencent Yuaobao's cash red packets and Alibaba Qianwen's free order promotions, Douyin's AI assistant, Doudou, has officially joined the Spring Festival "red sea" competition. Doudou announced its partnership with the 2026 China Central Television Spring Festival Gala and launched a large-scale Spring Festival event called "Doudou's New Year."
The highlight of this event is its highly tech-savvy prize pool. Unlike traditional cash red packets, Doudou has prepared over 100,000 technology products deeply integrated with its large model. The prize list includes hard-core equipment such as Yuqi robots, DJI drones, and Tolstoy 3D printers, as well as household appliances like Jmipro projectors and Supor smart rice cookers. In addition, lucky users may also have the chance to win long-term usage rights for the electric cars Audi E5 Sportback and Mercedes-Benz CLA.
The event will be divided into two phases: the first phase starts on February 13 (the 25th day of the 12th lunar month), where users can experience interactive functions like AI New Year greetings through the App to win red packets. The second phase takes place on the eve of Chinese New Year, with three large-scale red packet giveaways synchronized with the Spring Festival Gala broadcast, distributing cash red packets and intelligent tech gifts integrated with the large model. It is reported that all tech prizes in this activity are deeply integrated with Doudou's large model through Volcano Engine, aiming to allow users to experience the application scenarios of AI technology during the Spring Festival.
Key Points:
📺 Appear at the Spring Festival Gala: Doudou officially became a partner of the 2026 CCTV Spring Festival Gala and will distribute cash red packets and gifts through live interaction on the eve of the Spring Festival.
🤖 Hardcore Prize Pool: The official provides over 100,000 technology products integrated with Doudou's large model, including robots, drones, and 3D printers.
🚗 Travel Prizes: The prize list also includes the usage rights of electric cars from Audi and Mercedes-Benz brands. All activities can be participated through the Doudou App.
