On Monday of this week (February 9), the U.S. online insurance brokerage platform Insurify announced the launch of the first native application in the insurance industry designed specifically for ChatGPT, officially entering the OpenAI application ecosystem. This news was like a deep-sea bomb, instantly causing collective panic in the global insurance brokerage industry, leading to historic declines in several major traditional insurance broker stocks on the same day.
Core Features: Making Buying Insurance as Simple as Chating
The app launched by Insurify aims to eliminate information gaps and complicated forms in the insurance purchasing process.
Zero-Form Experience: Users no longer need to switch between dozens of web pages or repeatedly fill out personal information. Just by chatting with ChatGPT using simple language, the system can provide personalized recommendations based on the vehicle model, driving record, and credit profile mentioned by the user.
Massive Data Support: The app is integrated with Insurify's accumulated 196 million auto insurance quotes and more than 70,000 real customer reviews, enabling instant price comparisons and even interpreting complex policy terms.
Market Shock: Giants Faced a "Black Monday"
On the same day, the S&P 500 Insurance Index fell 3.89%, marking the largest single-day drop since October last year. The selling spree mainly focused on traditional brokerage companies heavily reliant on human consultation:
Willis Towers Watson (WTW): fell 12.10%, experiencing its worst single-day performance since the 2008 financial crisis.
Arthur J. Gallagher & Co.: dropped 9.85%.
Aon (AON): declined 9.27%.
Industry Insights: A New Milestone in Disintermediation
Market analysts point out that although AI is still seen as an "efficiency booster," Insurify's app marks a structural shift in the insurance distribution channel. With ChatGPT serving over 800 million active users per week
