MiniMax's Hailuo AI has launched a series of New Year content and exclusive AI features for the Year of the Horse. In collaboration with Bilibili, Mango TV, and gaming IPs, it has created a comprehensive New Year content matrix, while also launching fun interactive features and offering exclusive benefits. With diverse AI experiences, Hailuo AI accompanies users in celebrating the Spring Festival. This is made possible by the technical upgrades of Hailuo 2.3 and 2.3Fast models, which have enhanced dance performance and expanded creative possibilities in visual styles.
This time, Hailuo AI has launched a variety of New Year-themed content, creating a rich audio-visual experience: first, it launched the official Year of the Horse New Year animation "Charging Ahead," using the creative "Horse Galloping Back Stomping Method" to send New Year greetings; second, on February 7th, it collaborated with Bilibili and leading AI content creators to hold the first AI Spring Festival Gala, which ranked top on hot search lists after its release, with over 9 million views. It also launched national-style AI programs like "Heavenly Horses Bring Blessings, Everyone Welcomes the New Year," integrating elements of the Year of the Horse with fun creativity; third, on February 14th, it partnered with Mango TV and the game IP "Arcade Dinosaur" (the mobile version of Capcom's "Dino Crisis"), launching the first AI short drama adapted from a game IP, "Arcade Dinosaur: The Fate of Cross-Over," with exclusive technical support from Hailuo AI, available on platforms such as Mango TV, Fengmang APP, and Huawei Video.
At the same time, Hailuo AI launched two exclusive interactive features for the Spring Festival, and opened up personalized creation functions: the first is limited distribution of dynamic WeChat red envelope covers for the Year of the Horse, with funny and interesting designs. Users can also generate their own red envelope covers using the Hailuo AI "Red Envelope Cover - Good Luck Comes" template by uploading images. The second is the exclusive AI ringtone for the Year of the Horse, "Let Me Go," created by MiniMax Music 2.5 music model, with an catchy style that fits the "lying flat personality." Users can set it as a WeChat ringtone with just three simple steps, and the full version can be viewed on Hailuo AI's Douyin account.
Hailuo AI stated that in the new year, it will continue to improve technology and user experience, helping users transform creative ideas into various high-quality content, and continue to bring more new possibilities in the field of AI creation.
