Recently, Tencent Yuanbao rose to the top of the free app downloads on the Apple App Store due to its 1 billion yuan red envelope campaign. However, after the campaign ended, the download volume of Tencent Yuanbao dropped significantly and has now fallen out of the top ten. According to a report by Kuaizhi on February 22, the current ranking shows that the Douba application is first, followed by Qianwen.
During the Spring Festival, Tencent Yuanbao quickly gained popularity with this attractive red envelope campaign, attracting a large number of users to download it. The daily active users (DAU) once exceeded 50 million, and the monthly active users (MAU) reached 114 million. It is reported that during the Spring Festival, the campaign of Tencent Yuanbao had more than 3.6 billion lottery draws, and the AI tasks completed by users through the creation function exceeded 1 billion times. The platform iterated and updated 159 functions within just 21 days, aiming to provide users with a better experience.
The campaign started on February 1 and ended on February 17, featuring a variety of activities, including lottery draws, collecting red envelopes, lucky sayings red envelopes, and limited-time red envelope rains. However, after the campaign ended, the download volume of Yuanbao quickly declined, and many netizens expressed their feelings: "Has Tencent really become old?" This question also sparked widespread discussion in the industry.
In this red envelope battle, not only Tencent, but other internet giants also launched similar activities to attract users. Ma Huateng emphasized at the 2025 staff meeting that Tencent's AI strategy will focus on long-term product competitiveness and user experience, and will not blindly pursue short-term popularity.
It is worth noting that the success and failure of Yuanbao reflect the increasingly fierce competition in the current AI application market. In this era of fast information dissemination, how to retain users and enhance activity will become a challenge that all companies must face.
Key Points:
🌟 Tencent Yuanbao's 1 billion yuan red envelope campaign attracted a large number of users, but after the campaign ended, the download volume dropped significantly, and it has now fallen out of the top ten on the App Store.
🎉 During the Spring Festival, Tencent Yuanbao's daily active users exceeded 50 million, and the monthly active users reached 114 million, with high user participation during the campaign.
🚀 Other internet giants have also joined the red envelope battle, showing that the competition in the AI application market is becoming more intense. How to retain users in the future will be an important topic for all companies.
